During five days, two skaters went to Porto Alegre with highlighter pens giants back with only the address Desafiandoainercia.com.br apparent. I have watched with curiosity the comments and posts on blogs and Twitter. It was certainly an action, but to whom? Manufacturer of pens? Buying Guide? A new gym? Nothing! Before revealing who it was for action, it's nice to tell how it happened. After all, was nothing obvious.

The crew of Mazahir decided to use GPS Art Mesnager lead to the client: "What we have done during this week the city streets is ART. That's right. A new way to express themselves artistically using skating paths plotted on a map and GPS.
The raw data collected via GPS are the raw material for this new artistic expression that has the face of the world 2.0.
The design begins when and where the GPS device is connected. It's a new perspective, where the individual is expressed through its floor. It is pure experience: being (h) is the architect and urban city its panel.
This is where we can break the inertia altogether, expressing ourselves through movement. "

5 days and 60 miles later, the revelation: The client is the agency Scale, Porto Alegre, which celebrates 35 years " Challenging inertia "of the advertising market.

Mazahir Congratulations! I thought fantastic action!